A story
exists
only when someone
tells it.
Green marketing: what is it?
What is green marketing for enterprises
Are you looking for a definition of Green Marketing? Here you are.
Investing in Green Marketing means implementing concrete and measurable actions of environmental, social and governance sustainability. And communicate it effectively to companies, organizations and people your company works with.
Green Marketing Italia is a space dedicated to companies active in Green Marketing.
- We give visibility to their sustainability reports;
- We create opportunities to develop new business and new partnerships;
- We inform on sustainability issues through our blog.
Our values
Commitment
Green Marketing Italia disseminates good practices of companies investing in our planet, people and the communtiy and provides clear information on the most debated issues related to sustainability.
Concreteness
We want to disseminate the results of companies that invest in environmental, social and governance sustainability: this is why we collect and make their sustainability reports visible.
People
Green Marketing means connecting people, sharing values, collaborating. We have chosen to be a community: because results only come when people (and companies) work together.
Commitment
Green Marketing Italia si impegna a far conoscere le buone pratiche di sostenibilità delle aziende e a informare in modo chiaro sui temi più attuali legati alla sostenibilità.
Concreteness
People
Small actions
of millions of people
can change the world
Green Marketing benefits
The advantages of Green Marketing for companies
When a company decides to engage in Green Marketing actions, it does so for the benefit of the planet, its employees, customers and suppliers and the community in which it operates. However, investing resources to increase the sustainability of corporate activities also means generating economic benefits for the company:
- Improve productivity and revenues;
- Retain existing customers and attract new ones, increasingly attentive to the issue of sustainability;
- Acquire strategic advantages over competitors;
- Communicate itself as a profitable company to invest in for ESG funds;
- Improve its image and reputation online and offline;
- Attract new talents;
- Get preferential access to tenders and funding.Therefore, Green Marketing is not just communication or -as it is – marketing, but an investment with important returns for your company.
Working areas
Environment
Environmental sustainability: preserving the planet
“No planet B”: in other words, natural resources are limited. Acting for environmental sustainability means investing in energy efficiency, circular economy, reuse of materials, research and innovation for more sustainable processes and products, controls along the supply chains.
Social
Social sustainability: working with the community
Companies operate within a community: and they enter into relationships every day with people, organizations and territories that express needs, carry out projects, grow.
Investing in social sustainability means promoting initiatives of inclusion, awareness, local development.
Governance
Governance sustainability: taking care of relationships
Governance sustainability for a company means promoting the well-being and professional growth of employees, involving suppliers and partners in projects to protect the environment and the community, managing internal organization and external communication in a transparent way.
Environment
“No planet B”: in other words, natural resources are limited. Acting for environmental sustainability means investing in energy efficiency, circular economy, reuse of materials, research and innovation for more sustainable processes and products, controls along the supply chains.
Social
Companies operate within a community: and they enter into relationships every day with people, organizations and territories that express needs, carry out projects, grow.
Investing in social sustainability means promoting initiatives of inclusion, awareness, local development.
Governance
Governance sustainability: taking care of relationships
Governance sustainability for a company means promoting the well-being and professional growth of employees, involving suppliers and partners in projects to protect the environment and the community, managing internal organization and external communication in a transparent way.
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